In the new age of technology, Computer Mediated Communication (CMC) has governed the communication practice of society. Face to Face communication has taken a backseat amongst the current generation who spend a major amount of their time online. Furthermore, CMC channels such as emails, video conferencing, and social media are now significant formal communication channels. (Trauth & Kwan, 1984) states that traditional communication channels are slowly being replaced by these new channels which made me wonder…when was the last time I received a handwritten letter or postcard?
The Media Richness Model (Miller 2008, p.243) was also explained during the lecture. The model focuses on how to choose the most suitable communication media for a situation. The model portrays that the higher the ambiguity of the task, the higher the media richness should be. Low ambiguous media such as memo notes can be used for low ambiguous information/task. Whereas high ambiguity media such as face to face communication is used for high ambiguous information.
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| Media Richness Model from textbook (Miller, 2008) |
I must admit that social media, particularly Facebook has truly been a blessing throughout my degree program. It has been of tremendous help in facilitating group discussions, promoting events and getting the latest news updates. For Tutorial Group 3, we’ve set up our own Facebook group for us to discuss topics and assignments.
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| Tutorial Facebook Group |
References:
Miller, K 2008, Organizational Communication: approaches and processes, 5th edn, Wadsworth Cengage Learning, Boston, MA.
Mohan, T 2004, Communicating as Professionals, Thomson, Southbank, Victoria.
Trauth, EM Kwan, SK 1984, 'Channel Selection and Effective Communication for Managerial Decision Making', ACM Transactions on Office Information Systems, vol. 2, no. 2, pp. 123-140.
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